Social media campaign will draw attention to art in private collections using #ROCTheArt

   Rochester Art Collectors announced today that the group will utilize social media outlets Instagram & Facebook to bring more attention to the art found in private collections in our community.

​   Collectors who use Instagram will be asked to periodically post an image of the art displayed in their home or office to those social media sites along with #ROCtheArt and @rochesterartcollectors. The images posted on Instagram and Facebook and marked with #ROCtheArt will be searchable on those sites.

   A curated selection of #ROCtheArt posts will be added to Rochester Art Collectors' website. If you type ROCtheArt.org into your browser you will go right to the page. You will also be able to find the #ROCtheArt page on RochesterArtCollectors.org's main menu.

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"Instagram is the ideal social media platform to show off the amazing works of art collected in Rochester."

                                    -- Rome Celli, co-organizer of Rochester Art Collectors

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   We want to be sure people who post images of their art collection also tag those images with the artists' names and @rochesterartcollectors so viewers will be able to see more of the artists' work and find the Rochester Art Collector's Instagram account.

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Here's how it will work:
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Post a photo of art from your collection created by someone other than yourself to Instagram.
Add #ROCtheArt in the comments
Tag @rochesterartcollectors so people can find us
And tag each artist so people can find the artists and buy their work!

Here's an example:

One of many @cordellcordaroart that I have in my collection. This is truly a favorite since he gave it to me personally as a gift. He is truly a Rochester artist icon. And one to put in your collection. @rochesterartclub . . . . #ROCtheArt #thisisrochester #thisisroc #cordellcordaro #arthousepress

A post shared by Stephen S. Reardon Photography (@stephensreardonphotography) on Apr 14, 2018 at 6:51am PDT

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